Brands won’t kill your law firm, clients will. Solicitors need to engage with their clients and find out what they want. The top line was the title of a webinar I took part in last night with Jon Busby of Epoq (@legal2.0) and Amanda Bancroft of 41Minds, a digital media agency who may be better [...]
A Blog about UK Legal Services Deregulation
Tag Archive: Brands
More on Branding
With ABSs only one year away, the brands are on the march into the legal services market. The Law Society Gazette reported on HighStreetLawyer.com, a new legal brand set up by solicitor Gary Yantin, as the latest business venture to try and and create a nationally recognised brand for solicitors. Quality Solicitors is already some [...]
Legal Brands Will Emerge: Which Will Prevail?
Rory MccGwire writes, I’ve been asking this question a lot recently because it gets straight to the heart of the changes that we see unfolding in the legal services market. I was gripped by the stream of vitriol on the Law Society Gazette website when it broke the exclusive on the QualitySolicitors (QS) launch last [...]
Is it all about branding for law firms?
I ask this following the research published recently by Jures, a legal research consultancy that found out of 2,000 people polled, only 26% would shop for a legal service on the basis of a brand name. They commissioned a report called “Shopping Around: What consumers want from the new legal services market“, which can be [...]
