I ask this following the research published recently by Jures, a legal research consultancy that found out of 2,000 people polled, only 26% would shop for a legal service on the basis of a brand name. They commissioned a report called “Shopping Around: What consumers want from the new legal services market“, which can be [...]
A Blog about UK Legal Services Deregulation
Category Archives: Brands
Quality Solicitors launches as a National Brand on the High Street
As you may have seen in this week’s Law Society Gazette, Quality Solicitors.com, previously just a (national) alliance and referral service of work to associated firms has taken its first steps in creating a national network of firms carrying its branding. Fifteen firms have effectively entirely or partly abandoned their own identity and taken on [...]
Can Social Media Save Solicitors?
In my last post on this topic I argued that the introduction of Alternative Business Structures (ABSs) does not have to entail the destruction of the smaller firms in the legal profession, although it undoubtedly poses a very severe challenge. High Street firms without a recognised “brand” of their own haven’t got the financial resources [...]
