I ask this following the research published recently by Jures, a legal research consultancy that found out of 2,000 people polled, only 26% would shop for a legal service on the basis of a brand name.  They commissioned a report called “Shopping Around: What consumers want from the new legal services market“, which can be yours for a mere £129. It provides potentially heartening reading for solicitors in private practice, many of whom are worried about the entrance of the brand leviathans.  Can they afford to relax though?

My next guest post from Rory MccGwire of BHP Information Solutions suggests that law firms need to wake up to branding and develop their own reputations.  As ever, please feel free to comment.

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